I love print. I love pixels. [1]

I started out by designing college newsletters and flyers for various non-profits [2]. A few years later I attended a design school to study film [3], but drifted, serendipitously, into publishing.

Over the years I have copy-edited books and textbooks, and illustrated and designed books and covers.

I also run a small craft + design practice ( पीको × piqo ) to keep the handmade ethos alive in the age of AI.

You might also like to check out the notbydesign.in merch store.

[1] An understatement

[2] In MS Paint and Microsoft Word on a Windows PC

[3] Perspective-shifting years at the NID, Ahmedabad for a programme in Film and Video Communication (which I left sans diploma), followed by a liberal arts degree where I read Indian classics, Russian realists, French theorists, page 6 of the Delhi Times and the India Habitat Centre monthly schedule

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